AI-Generated Images in E-Commerce: Helping or Misleading?

E-commerce is changing fast, and AI-generated images are leading the charge. From eye-catching product visuals to AI-created models, this technology helps businesses save money and time. But while it sounds great, it’s important to look at the bigger picture—are these images helping or misleading you?

How AI-generated images are used

Imagine shopping for a gorilla-shaped sofa on Amazon. The image looks amazing, at first. But it’s not clear if the actual product matches what you see.

Image of a gorilla sofa from an Amazon ad
Image of a gorilla sofa from an Amazon ad

Or take a look at an ad for pants on Dolci Lusso, where the model seems to be entirely AI-generated.

An add from Dolci Lusso website
An add from Dolci Lusso website

Even the toddler dress on CCMom’s website looks like it was created using AI. 

Easter bunny dress form CCMom's website
Easter bunny dress form CCMom’s website

These images catch your attention and make the products look perfect, but there’s a risk: they might not reflect reality.

The problem with AI-generated images

When you shop online, you trust the photos to show you exactly what you’re buying. AI-generated images, however, can create a false impression. A sofa might look soft and luxurious in the photo but arrive stiff and cheaply made. A dress modeled on an AI-generated figure might not fit a real person the same way.

This isn’t just frustrating—it feels like a scam. When businesses use AI images without telling you, they break your trust. That’s why transparency is so important. You deserve to know if what you’re seeing is real or AI-generated.

Why this matters to you

If you’ve ever felt disappointed after buying something online, you’re not alone. Returns, bad reviews, and wasted time are all too common. The good news? You can take control. Businesses need to be honest and use real photos alongside AI-generated ones. By staying informed, you can avoid getting tricked and make smarter shopping decisions.

Take the guesswork out of shopping

Not sure if an image is real or AI-generated? That’s where WasItAI comes in. Our powerful tool helps you quickly check the origin of any image. 

Images tested on www.wasitai.com
Images tested on www.wasitai.com

Whether you’re shopping for yourself or managing an online store, WasItAI makes it easy to spot AI-generated content and stay one step ahead. Visit our website now and see for yourself how simple it is to uncover the truth behind the images!